I designed a concept for a comprehensive identity of Kreativquartier München. For my Bachelor thesis I asked myself how can the identity of a continuously changing urban space be reflected in its visual appearance?
For Kreativquartier München (Creative Hub Munich), a district currently in development, I created an identity, which can be adapted dynamically to changes in the district and which respects the pluralism of its inhabitants and its various forms of usage. The basic logo refers to the floor plan of the space and its buildings.
Furthermore the dynamic idea of the logo is applied to different media and communication channels. Additionally the logo is the base for a guidance system and modular sculptures for public spaces. The concepts of getting together and getting into a dialogue were the main motivation there.
These measures enhance the identity of the district and give it a visual consistency as an urban project as well as a place.